These tactics lure users into clicking on deceptive links or downloading seemingly harmless content, which turns out to be adware or PUPs.
Social Engineering: Adware and PUPs are sometimes distributed through social engineering tactics, such as fake surveys, quizzes, or download buttons.Users might encounter malvertisements on compromised websites or even on reputable sites if the ad networks they use are compromised. These advertisements may appear on legitimate websites but contain hidden code that triggers a download or installation of unwanted software when clicked. Malvertising: Fraudulent advertisements or 'malvertisements' are another common vector for distributing adware and PUPs.These deceptive notifications can appear while users are browsing the internet, making them more convincing. Users who click on these fake updates unknowingly download adware or PUPs instead of genuine software updates. Fake Software Updates: Cybercriminals often create fake pop-up messages or websites that mimic legitimate software update notifications.Often, these bundled programs are automatically selected for installation unless the user specifically opts out during the installation process. When users download and install software from unchecked or unofficial sources, they may not notice that additional, unwanted programs are included in the installation package. Bundled Software: Adware and PUPs are frequently bundled with legitimate software downloads.
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